Product Excellence From Horseware Ireland

By Jayne Rutledge


Established in 1985 horseware Ireland has set the standard for the horseware industry leaving competitors with only the option to copy their work and ideas. Proprietors Tom and Carol MacGuiness have a company policy that demands innovation and constant review of products they create. This policy has lead to many improvements in the original rug created for horses.

The original rug was called the Rambo and was designed to be water proof, not cause the horse to sweat and would not slip off or around on the animal. Their hard work and dedication paid off in 1996 by producing the best selling turnout rug in the industry, worldwide. Since that time they have made many changes and new products designed to help consumers and make the horses more comfortable.

The bottom line policy of this company is constant review and innovative thinking. They are constantly improving their products to make them more consumer and horse friendly. Some improvements have presented themselves as a new line of product such as wugs. They differ from the rugs in that they are worn outside as well as inside the barn. The construction and materials are designed for use in different climates and terrains.

They have made improvements that consist of higher neck covers, front clasps to stop sliding, head and tail guards and light weight rugs designed to keep flies and other pests off of the animal. The variety of different fabrics and fillers that are used will keep your horse comfortable regardless of where you live.

The special fillers that are used are thermo-bonded to recover the fullness, or loft, should the horse crush it in some manner. This special feature allows air to circulate evenly in and around the rug, thereby keeping the animal warmer and dryer than other rugs or wugs. Another aspect of their products is called rip-stop. This system, originally used in flack jackets for police and soldiers, helps keep the covers from tearing should they get punctured during normal use.

One of their best innovations concerns the nanotech moisture management system. This system chemically bonds water repelling molecules to fabric molecules to create a fabric that repels water and allows body moisture and water vapor to pass freely through it. This process allows for a much better feel to the fabric because it is not a surface applied substance designed to repel water.

This company has spent over twenty five years perfecting their products. Because of their dedicated attention to detail they have been voted Britain's best turnout rug for nine consecutive years and the rhino stable rug has been voted best for five years running. They also developed a line of clothing for horse owners and riders that has become very popular in the community.

Because they have an earth friendly attitude Horseware Ireland uses only wind power to run their factory in Ireland. This company has been in business for twenty five years and during that time has risen to the top of their industry setting standards for everyone to follow. This can only mean a better life for horses and people alike.




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